Senior SEO Specialist

32–38 hours per week | Groningen / hybrid | E-commerce & international growth

SoundImports is growing. Will you grow with us?
SoundImports is growing rapidly. In recent years, we have grown from an unknown webshop into the best-rated webshop for DIY audio in Europe. SEO plays a crucial role in this. For us, organic traffic is not just an acquisition channel, but an important growth engine for international scalability and sustainable growth.

That is why we are looking for a Senior SEO Specialist who will take ownership of our organic growth strategy and help us realize our next growth phase.

About this role
As a Senior SEO Specialist, you are responsible for the performance and further development of our organic channels. You develop and optimize our SEO strategy with a focus on international visibility, scalable content structures, technical SEO and revenue contribution from organic traffic.

You combine technical SEO, content strategy and data analysis to achieve sustainable growth. In doing so, you look not only at rankings and traffic, but also at search intent, conversion, revenue and commercial impact.

In this role, you switch easily between strategy and execution. You can independently create analyses, identify optimization opportunities and work out improvements, while also being strong in collaborating with content, development, international support teams and external specialists. You understand how SEO is changing due to AI, zero-click search and changing search behavior, and you know how to respond to this strategically.

Who are we?
SoundImports is a fast-growing e-commerce company with 35+ employees. Despite our down-to-earth Groningen mentality, we aim to become the number one European player in loudspeaker components.

We distinguish ourselves within this niche market by offering the highest customer value: direct delivery from our own stock, an excellent customer journey and a very high level of service. More than 9,000 customers rate us with an average of 4.9 stars. In 2020, 2021, 2022, 2023, 2024 and 2025, we were awarded an FD Gazellen Award as one of the fastest-growing companies in the Netherlands.

Our motto is: “A little better every day.”

What will you do?

Take ownership of SoundImports’ SEO strategy;
Identify growth opportunities based on keyword research, competitor analyses, search intent and commercial impact;
Improve technical SEO, such as indexation, crawlability, internal linking, structured data and Core Web Vitals;
Work together with our content marketer on SEO content that generates not only traffic, but also revenue;
Set up, optimize and further develop category pages, content clusters and international SEO structures;
Monitor organic performance on rankings, traffic, conversion and revenue contribution;
Translate SEO opportunities into concrete priorities, roadmaps and improvement actions;
Experiment with AI tooling, modern search developments and new opportunities within organic visibility;
Collaborate with development, marketing and international teams to make SEO a structural part of our growth strategy;
Report on SEO performance, learnings and growth opportunities to the marketing team and management team.

We would love to hear from you if...
You get energy from SEO, data, content and scalable organic growth. You are someone who not only executes optimizations, but also wants to understand where the real growth opportunities are. You think in terms of search intent, technical quality, content structure, return and international scalability.

Do you want to work in an environment where you get a lot of responsibility and have a direct impact on results? Then we would love to get in touch with you.

What we consider important

You have at least 3 years of SEO experience within e-commerce;
You have experience with technical SEO, content SEO and SEO tooling;
You are experienced with Google Search Console, GA4 and SEO tools such as Ahrefs, Screaming Frog, Semrush or SE Ranking;
You understand how SEO works together with content, CRO, development and e-commerce;
You can translate data into concrete optimizations, priorities and growth plans;
You think strategically, but also enjoy being operationally involved;
You are curious about AI, modern search engines and changing search behavior;
You are critical, proactive and dare to substantively challenge existing choices;
You have a good command of the Dutch and English language;
You are available 32–38 hours per week;
You have a growth mindset;
You live in Groningen or within 45 minutes’ travel time from our location.

Nice-to-haves:

Experience with international SEO or multiple European markets;
Experience with structured data, Core Web Vitals and technical SEO roadmaps;
Experience with SEO within a large product catalogue, webshop or niche e-commerce environment;
Experience with content clusters, programmatic SEO or scalable landing page structures;
Experience with AI tooling, search experience optimization or changing search behavior.

What do we offer you?

A senior role with a lot of responsibility, freedom and direct impact on our growth;
A one-year contract with good employment conditions, holiday allowance and pension accrual;
Salary scale 9: €3,400 to €4,800 gross per month, depending on your experience;
The option to work partly hybrid;
25 vacation days per year based on 38 hours;
Travel allowance where applicable;
Free fruit at the office;
A free gym membership at the gym next to our building;
Regular drinks, outings and a close-knit team;
A substantial discount on everything we sell;
Structural room to develop yourself; up to 20% of your time may be spent on development, experiments and improvement.

Sounds like you?

Do you want to use SEO as a growth engine for an international e-commerce player?
Then send your CV and short motivation to [email protected].

Do you have questions about this vacancy?
Feel free to contact Lennart Dekker via 085 - 071 1860.

Employment type: Full-time, part-time
Work location: Hybrid working in Groningen