Paid Ads Specialist

32–38 hours per week | Groningen / Hybrid | E-commerce & International Growth

SoundImports is growing. Grow with us.

SoundImports is growing rapidly. Over the past few years, we have evolved from an unknown webshop into the highest-rated DIY audio webshop in Europe.

A significant portion of our revenue is generated through Google Ads, and we see substantial untapped potential in international expansion, channel diversification, and further profitability optimization. Our ambition is to continue conquering Europe and eventually cross the Atlantic.

That is why we are looking for a Paid Ads Specialist who will take ownership of our paid marketing strategy and help drive the next phase of our growth.

About this role 
As a Paid Ads Specialist, you will be responsible for the performance and further development of our paid marketing channels. Google Ads is currently your primary channel, but you actively explore opportunities across other paid channels as well.

You develop, test, and optimize campaigns focused on both scalable and profitable growth. At SoundImports, we manage campaigns based on a POAS target, which is a concept you are highly familiar with. You translate data into scalable growth plans, budget recommendations, and optimizations that create additional investment opportunities within our campaigns.

You are able to translate long-term strategic goals into operational execution. While you enjoy building and optimizing campaigns yourself, you are equally comfortable challenging external agencies, presenting insights, and advising the management team on growth opportunities.

Who are we?
SoundImports is a fast-growing e-commerce company with over 35 employees. Despite our down-to-earth Dutch mindset, our ambition is to become the number one supplier of loudspeaker components in Europe.

We differentiate ourselves in this niche market by delivering the highest customer value through direct delivery from our own inventory, an exceptional customer journey, and outstanding service levels. More than 10,000 customers have rated us an average of 4.9 stars.

In 2020, 2021, 2022, 2023, 2024, and 2025, we received the FD Gazellen Award as one of the fastest-growing companies in the Netherlands.

Our motto is: "A little better every day."

What will you do?

• Take ownership of the budget for our paid marketing channels, with Google Ads as the primary channel.
• Translate long-term strategy into concrete channel plans.
• Expand, optimize, and scale campaigns while maintaining POAS targets.
• Develop budget recommendations, forecasts, and growth plans based on data and performance.
• Research, test, and scale new channels where relevant, such as Meta, YouTube, Affiliates, and Marketplaces.
• Challenge and manage external agencies on performance, priorities, and deliverables.
• Identify opportunities to improve feed management, tracking, and landing pages, and work with internal and external specialists to implement improvements.
• Report on performance, key learnings, and growth opportunities to the management team.

Do you want to work in an environment where you are given significant responsibility and can directly influence business results? Then we would love to hear from you.

What are we looking for?

• At least 3 years of experience with Google Ads in an e-commerce environment. Agency experience is preferred.
• Strong understanding of managing campaigns based on POAS.
• Ability to translate data into actionable optimizations, budget recommendations, and growth plans.
• You enjoy building and optimizing campaigns yourself.
• You are critical, proactive, and confident in challenging agencies and colleagues on a professional level.
• Excellent command of both Dutch and English.
• Available for 32–38 hours per week.
• A growth mindset with a passion for experimentation and continuous learning.
• Able to work from our Groningen office several days per week.

Nice to have

• Experience with other paid channels such as Meta Ads, Microsoft Ads, or Affiliate Marketing.
• Experience with Channable and Google Merchant Center.
• Experience with GA4 and Looker Studio.
• Experience in international e-commerce and managing multiple European markets.

What do we offer?

• A role with significant responsibility, freedom, and direct impact on our growth.
• Salary scale 9: €3,400 – €4,800 gross per month, depending on experience.
• Hybrid working opportunities.
• 25 vacation days per year based on a full-time (38-hour) contract.
• Travel allowance, free fruit, and free access to a gym located opposite our office.
• Regular team events, drinks, and outings. Every quarter has a dedicated theme and team reward.
• Generous employee discount on everything we sell.
• Structured opportunities for personal development. Up to 20% of your time may be dedicated to learning, experimentation, and improvement initiatives.

SOUNDS LIKE YOU?
We are at the beginning of an exciting new chapter. Does that excite you too?
Send your CV and motivation letter to [email protected]